Welcome to the Salt & Light Blog

We make people operations simple and strategic. Our blog delivers expert insights, practical tips, and real-world guidance to help you lead your team with clarity and confidence. Whether you’re growing, restructuring, or refining how your organization runs, we’re here to support you every step of the way.

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HR Metrics & Tools Kerri Roberts HR Metrics & Tools Kerri Roberts

One HR Audit, Big Impact

In mid-2024, a CEO reached out with a hunch—his HR department wasn’t functioning the way it should. No metrics, no benchmarks, just a gut feeling that things could be better. That’s when Salt & Light Advisors stepped in. Through a one-time HR audit, we uncovered the gaps, offered clarity, and delivered a strategic roadmap for lasting impact. Whether companies implement on their own or keep us on for added support, the results are the same: progress, peace of mind, and confidence in their people strategy.

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HR Metrics & Tools Kerri Roberts HR Metrics & Tools Kerri Roberts

Building Wealth & Retaining Talent: A Guide for Smart Businesses

Building wealth isn’t just about income—it’s about smart habits, intentional choices, and consistency. From budgeting and investing to diversifying income, small actions can lead to long-term financial success. But wealth isn’t just personal—it also applies to businesses. Retaining top talent is just as crucial for sustainable growth. By fostering a strong workplace culture, offering meaningful perks, and investing in leadership, small businesses can keep their best employees engaged and committed. Ready to take control of your financial future and business success? Let’s dive in!

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HR Metrics & Tools Kerri Roberts HR Metrics & Tools Kerri Roberts

No Long-Term Commitment, Just Big Results

Need expert HR solutions without the long-term commitment? Salt & Light Advisors offers HR assessments, compensation data studies, and ready-to-use courses & templates to help you move from chaos to clarity—quickly and efficiently. Get actionable insights, strategic guidance, and immediate solutions for your business.

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HR Metrics & Tools Kerri Roberts HR Metrics & Tools Kerri Roberts

Metrics That Matter: What to Measure for Smarter Decisions

Tracking the right metrics is essential for small to mid-sized businesses to evaluate performance and prepare for growth. Focus on revenue and profitability by measuring year-over-year growth, net profit margin, and recurring revenue to assess financial health and stability. Strengthen your customer base by calculating customer acquisition cost (CAC), retention rates, and lifetime value (LTV) to refine marketing strategies and boost loyalty. Enhance operational efficiencyby monitoring revenue per employee, process cycle times, and resource utilization. Evaluate marketing and sales performance with metrics like lead conversion rates, return on marketing investment (ROMI), and sales cycle length to identify high-performing campaigns. Finally, prioritize your workforce by tracking employee engagement, turnover rates, and training completion to foster a productive, motivated team. By leveraging these metrics, you’ll be equipped with actionable insights to drive success in 2025.

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HR Metrics & Tools Kerri Roberts HR Metrics & Tools Kerri Roberts

The Value of Tech in HR

Technology and AI are transforming human resources by streamlining processes, improving efficiency, and providing actionable insights. By automating repetitive tasks like payroll, benefits administration, and compliance reporting, HR teams can save time and reduce costs, minimizing the need for additional staff or outsourcing. Technology also enhances recruitment by optimizing hiring processes, reducing costs, and improving the quality of hires, which leads to better performance and lower turnover. Furthermore, AI-driven tools boost employee engagement, increasing productivity and significantly reducing turnover, which lowers expenses associated with rehiring and training. By leveraging these advancements, HR can shift from administrative duties to strategic initiatives, directly impacting a company’s bottom line and driving measurable business results.

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